The goal for the branding was trying find a good balance between the feeling of quality & vibrancy. The client wanted the brand identity to showcase how the company makes quality products, but still is a vibrant company.The logo is used to represent the owner in various ways that make the design feel personal and close to the user.
The typography represents the brand system in the way that it pairs an elegant header typeface in Sybarite with a more vibrant body & subheader copy in Poppins.
The wood colors also give the elegant feeling and ties with the clients work while the orange acts as a kick of color that sparks attention and life.
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