The brand was created to attract customers who were seeking a relaxation experience in the woods. Whereas camping usually involves lots of packing and planning. Attla Skogsby gives you the same cozy experience but with all that you need included in the price. On top of that, you get to sleep at probably the coziest place in Småland.
The colors were carefully selected to communicate the deep, romantic feel of the forest. The deep green representing the forest and the beige color giving an earthy feeling. The red color is used to stand out and to represent romance, the light grey together with the coal black and the other colors give a sence of elegance that represents this luxurious but still natural experience.
The typograhy was inspired by Art Deco design and gives the brand an elegant, luxurious feeling aswell as natural. Etna is used for special text to stand out and CTAs.
The website was created mainly as a place for the customers to book their stay at the hut. But also aimed to be a place of inspiration and throughout the website you can see pictures of a young couple spending a romantic evening at the place.