Branding / Logo / Website
Iverskog media is a talented wedding videographer that wanted help to reach his customers through digital platforms. I helped him design a brand identity that shows the timeless feeling that his videos give.
The logo is meant to represent what Iverskog offers his clients in an abstract way.
The bookmark shows that he aims to capture stories that can be looked back on later. The film strip shows that he works with timeless films. Together they create a strong icon that is unique and tells a compelling story.
The typography was carefully selected to give an elegant and dreamy feel. Together with the colors, they represent the basis of the graphic identity. The colors were chosen to feel dreamy and woodsy while standing out against the traditional, white design of the competitors.
For the website I made sure to place myself in the shoes of the couples that are looking to get married. What are they looking for when searching for a wedding videographer? What do they need to know to be motivated to take the step to contact Iverskog?
We wanted the website to clearly showcase the great films that Iverskog creates. We did this with powerful moving elements and stunning background videos.
